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Laura Sofie Schwing is an accomplished professional with extensive experience in brand communications and marketing. Currently serving as Brand Communications Manager at Lavazza since March 2020 and holding the position of PR- und Marketing-Manager at LILLYDOO GmbH since January 2018, Laura leads international media management and oversees the planning and execution of comprehensive media marketing strategies across multiple countries. Previous roles include a trainee position at mainFREIRAUM, where Laura developed and implemented PR campaigns, as well as internships at Deutsche Nationalbibliothek, AVINUS GbR Verlag & Lektoratsservice, Lurgi GmbH, and Allianz, focusing on various aspects of marketing, public relations, and IT. Laura's academic accomplishments include a Bachelor of Arts in German Studies and Book Science from Johannes Gutenberg University Mainz and a Staatsexamen in German Studies and Theology from Goethe University Frankfurt.