Lisa Sendall is an experienced Ecommerce professional with a strong background in digital transformation and performance management across the travel industry. Currently serving as the Ecommerce Transformation Product Owner at Travelopia since February 2022, Lisa is responsible for driving the online transformation plan for the Yachts Division. Previous roles include Website Manager at Titan Travel UK, Senior Product Manager at Gene Commerce, and Head of Ecommerce at Merlin Entertainments plc, where significant achievements include driving £47.6M in online revenue. Lisa has also held leadership positions at Specialist Holiday Group and Virgin Holidays, consistently enhancing digital strategies and achieving notable growth in traffic and conversions. An early career involved positions at QVC, First Choice Holidays, Carlson Wagonlit Travel, and MORE TH>N, complemented by a BA Hons degree in Retail & Marketing Management from Oxford Brookes University.
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