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Erwin van Helden is a seasoned marketing professional with extensive experience in various roles within the marketing field. Currently serving as a Senior Marketing Specialist at ASSA ABLOY Opening Solutions since July 2018, Erwin oversees marketing activities for the Professional End Users and Specifications channels in the Benelux region. Previous positions include Brand Manager at ASSA ABLOY, where direct communication with professional users was key, and Interim Online Marketeer for ASSA ABLOY Nederland. Additionally, as the owner of Van Helden Praktische Marketing since September 2002 and Marketing Manager for Traka Nederland, Erwin has demonstrated expertise in both online and offline marketing strategies. Educational background includes a degree from Ichthus Hogeschool Rotterdam, complemented by earlier studies at MEAO Oude Tonge.