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Fátima Figueiredo is a skilled media buyer with significant experience in digital marketing, currently employed at GeroDigital since August 2022. Prior to this role, Fátima worked at Covet Group from May 2021 to July 2022 as a digital marketer, focusing on social media management, project oversight, website performance improvement, and content creation. Fátima has also held positions in social media marketing at SAM Publicidade and as a marketing specialist at ALPI Portugal, where efforts were directed towards internationalization strategies. Fátima began a marketing internship at ENERGICA, contributing to marketing plans for software solutions. Fátima holds a Master's degree in Digital Marketing from Instituto Superior de Contabilidade e Administração do Porto and a Bachelor's degree in Marketing from Universidade de Aveiro.