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Daniela Lazarević is a seasoned marketing professional with extensive experience in promoting technology solutions within the construction industry. Currently serving as the Global Marketing Director at Trackunit since May 2022, Daniela leads marketing efforts for a firm that provides IoT services to enhance operational efficiency in construction through real-time data analysis. Prior to this role, Daniela held positions including North America Marketing Director at Confetti and various senior marketing roles at Bridgit, where responsibilities spanned from marketing management to communications. Early in the career, Daniela gained foundational experience as a Marketing Campaign Specialist at Shopify Plus. Educational qualifications include a Bachelor of Arts with a focus in English Rhetoric and Professional Writing from the University of Waterloo and an international study semester at the University of Exeter.