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Laura Marquez

Head De Marketing at Track & Field

Laura Marquez has a diverse work experience spanning various roles in marketing, branding, creative content, and entrepreneurship. Laura is currently the Head of Marketing at TRACK&FIELD. Prior to that, they worked at C&A Brasil as a Brand/Plan Senior Manager, where they managed branding, communication, and brand experience. Laura was also responsible for overseeing the concept and development of brand campaigns and managing a team of 13 members.

Before C&A Brasil, Laura worked at Alpargatas S.A. as a Creative and Content Senior Manager, where they led the creative agency and managed content creation and social media for Brazil, Latam, and the United States markets. Laura also achieved recognition for Havaianas as a global social media and content case for the series "social skills" on Instagram and Facebook.

Laura's career also includes starting their own agency, ID_HAUS, where they specialized in digital communication, social media management, and small business branding. Laura had clients like Shell, PayPal, and Riachuelo.

Additionally, Laura has been a guest speaker at various organizations and events, including the Istituto Europeo di Design, Faculdade Santa Marcelina, Beauty Fair, and Sony Brasil. Laura has shared their expertise on topics such as digital narratives, storytelling, and fashion.

Laura's early career includes working as a PR Coordinator at CR PRESS, where they managed PR campaigns for clients in the retail industry. Laura also worked as a Creative and Production Analyst at Marcia Paiva Produções Agency, where they gained experience in film campaigns, magazine content, and creative assistance, with a focus on Natura Cosmetics.

Overall, Laura Marquez has a strong background in marketing and branding, with a demonstrated track record of managing teams, developing brand campaigns, and creating impactful content. Laura has also ventured into entrepreneurship and is well-regarded as a guest speaker in the industry.

Laura Marquez holds a bachelor's degree in fashion design from Centro Universitário Senac, which they obtained between 2007 and 2012. Laura further pursued their education at Istituto Europeo di Design - IED São Paulo from 2013 to 2015, where they earned a master's degree in marketing and communication.

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