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Joe Johnson is an experienced marketing professional with a focus on the outdoor sports industry. Currently serving as the Alpine and Nordic Marketing Manager for Salomon since 2016, Joe is responsible for the development and execution of brand initiatives in North America, emphasizing community engagement and demand creation. Prior to this role, Joe held positions at Outside Media as an Account Manager, Canyons Resort as a Social Media Manager, and Solitude Mountain Resort as a Public Relations & Marketing Coordinator, among others. Joe's career began with a Bachelor of Arts in Communications and Marketing from Whitworth University.