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Jemma Shaw is a seasoned professional in digital marketing and business strategy, currently serving as the Digital Performance & Optimisation Manager at Toyota (GB) plc since September 2023. Previously, Jemma co-founded Teepee Buddies in June 2022 and held the position of Digital Marketing Manager at Lexus from September 2018 to October 2023, where responsibilities included managing consumer websites and developing digital strategies for the UK market. Jemma's extensive experience with Toyota (GB) plc, spanning from August 2008 to August 2018, involved overseeing website management, compliance, and national advertising efforts. Early in the career, Jemma gained foundational experience in the travel industry with roles at Destinations of the World and Miki Travel, which included contract management and establishing key industry relationships.