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Sara is the company's Director of Communications, driving written content on the ToursByLocals website, and aiming to increase global awareness of both the company's excellent guides and its mission to promote ethical tourism. With a BA from Queen's University and an MA in English from the University of Alberta, Sara has turned her love of media, writing, and research into a busy career in Communications. She has worked as a media relations advisor for government, non-profit and corporate sectors.