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Willy Dicu is an experienced professional in the retail and distribution industry, currently serving as the Retail & Distribution Industry Leader at TotalSoft since September 2024. Prior to this role, Willy held the position of Managing Partner at Directimo from July 2023 to October 2024 and was the Chief Executive Officer at Teilor from October 2020 to July 2023. Willy's extensive background includes a tenure at Molson Coors Beverage Company as VP Global Business Services - Managing Director for Global Hub from April 2017 to May 2020, and various leadership roles at British American Tobacco between March 2009 and March 2017. Earlier career experiences include serving as a Senior Business Analyst at BearingPoint Consulting and a Team Leader at Genpact. Willy holds a Bachelor's degree in Business Administration and Management from Academia de Studii Economice din București, attained between 2004 and 2008.