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Marta Jarzyńska currently serves as the Global Head of Paid Media at Too Good To Go, where responsibilities include managing a team of 5 Paid Digital Media Managers and overseeing consumer acquisition and activation strategies across 18 countries in Europe and North America. With prior experience as a Paid Acquisition Specialist at Too Good To Go, Marta contributed to the mission of reducing food waste by optimizing user engagement for the app. Earlier roles include User Acquisition Manager and App Acquisition Manager at Calldorado ApS, where Marta focused on user acquisition strategies and app optimization. Marta's career began at GRUPA IT S.A., progressing from a Customer Service Specialist to a Senior Media Planner. Educational credentials include a diploma in Marketing and Logistics from SGH Warsaw School of Economics and multiple Master's degrees in Iberian Philology and Linguistics from Universidad de Sevilla and the University of Warsaw.