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João Guichard has a diverse work experience. João currently serves as the VP of Data for Tonic App since 2021. From 2019 to 2021, they were the Managing Partner and Business Angel for Savvy Capital Partners. From 2011 to 2019, they were the Co-founder & Chief Scientific Officer and Co-Founder & Consultant for INOVRETAIL. From 2010 to 2011, they were a Business Consultant & Researcher for INEGI - Institute of Mechanical Engineering and Industrial Management. In 2010, they were a Business Consultant for Wipro Retail. From 2009 to 2010, they were an Operations Analyst for Bosch Car Multimedia Portugal.

João Guichard has a Master's Degree in Industrial Engineering & Management from Faculdade de Engenharia da Universidade do Porto, which they obtained between 2004 and 2009. João also holds an International Project Management Professional certification from the Institute of Project Management, which they earned between 2015 and 2016.