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Alvin Kwok has a strong background in market research. Alvin began their career as a Research Assistant at Researchworks Inc. Canada in 2006. Alvin then joined Nielsen in 2007 as a Senior Research Executive, where they worked until 2009. From 2009 to 2011, Alvin worked as a Project Manager at TNS. Alvin then returned to Nielsen in 2011 as a Senior Research Executive and stayed until 2013. Most recently, Alvin has been working at Toluna as a Director of Client Services since December 2013.

Alvin Kwok obtained a Bachelor's degree in Statistics from the University of Calgary, where they studied from 2001 to 2006. Additionally, they hold several certifications in the field of specialty coffee, including Barista Intermediate, Brewing Professional, Green Coffee Intermediate, Roasting Foundation, and Sensory Intermediate, all from the Specialty Coffee Association. No specific information regarding the months or years of obtaining these certifications is provided.