Aleksandr Plenkin has extensive work experience in various roles related to user acquisition, ASO (App Store Optimization), and digital marketing. Aleksandr has worked for notable companies such as TinyBytes, GEO TRACK TECHNOLOGIES INC (FindMyKids.org), Mobile Pirates, Playrix, Chagasale LLC, Финит, SEO-Storm, PROGNOZ, Промедиа, and Международный центр психологии и развития.
At TinyBytes, they served as a Senior User Acquisition Manager and ASO Manager, where they were responsible for marketing strategy development, budgeting, monitoring the company's P&L, and user acquisition for iOS and Android platforms.
Prior to that, at GEO TRACK TECHNOLOGIES INC (FindMyKids.org), Aleksandr worked as a Senior User Acquisition Manager and User Acquisition Manager, focusing on user acquisition, ASO, and managing a top-rated app in the Parenting category.
At Mobile Pirates, they held the position of Mobile Pirate, where they engaged in black-hat ASO tactics to develop and promote low-quality mobile applications for traffic monetization purposes.
During their time at Playrix, Aleksandr served as a User Acquisition Manager and was responsible for various tasks such as user acquisition through different models, meeting KPI targets, constructing analytic reports, optimizing performance channels, managing retargeting campaigns, and performing ASO.
At Chagasale LLC, Aleksandr worked as a Co-Founder and Marketing and Development Director, focusing on company development and investment search.
Aleksandr also worked as a Digital Marketing Manager at Финит, where they managed PPC campaigns in Yandex Direct and was responsible for budgeting.
Before that, as the Founder and CEO of SEO-Storm, Aleksandr owned an internet marketing agency where they provided services like website development, search engine optimization, content management, PPC campaign management, analytics, and sales.
At PROGNOZ, they served as a Leading Internet Promotion Specialist, responsible for developing internet promotion strategies, optimizing landing pages, conducting advertising campaigns, analyzing attendance and campaign efficiency, and handling traffic arbitrage.
Lastly, Aleksandr worked as a Search Engine Optimization Manager at Промедиа and as a Regional Marketing Representative at Международный центр психологии и развития, where they were involved in various marketing, advertising, logistics, and sales tasks.
Overall, Aleksandr Plenkin has acquired a diverse skill set and substantial experience in user acquisition, ASO, digital marketing, and business development throughout their career.
Aleksandr Plenkin completed their Master's degree in Applied Mathematics and Computer Science with a specialization in Probability Theory and Mathematical Statistics at Perm State University (PSU) from 2000 to 2006. In addition to their formal education, they have obtained several certifications in various fields. Aleksandr acquired a Google Play Store Listing Certificate from the Google Play Academy in December 2021, an Apple Search Ads Certification Certificate from Apple in October 2020, and a TMC Qualified: Attribution Analytics certification from TUNE in June 2017. Aleksandr also holds a certificate as a specialist in AdWords from Google, obtained in November 2013, and a certificate in advertising in the search network from Google, obtained in January 2013. Furthermore, Aleksandr Plenkin has completed a certification in the fundamentals of App campaigns from Google in October 2020 and a Google Academy for Ads - AdWords Mobile Certification in May 2018.
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