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Vina Vina is an experienced campaign planner and operations professional currently working at TikTok since May 2022, where responsibilities include full-cycle campaign management and oversight of TikTokShop campaigns. Previously, as the Assortment Growth Lead for Indonesia TikTok Shopping Center, Vina Vina developed comprehensive research strategies, guided assortment acquisitions, and collaborated with regional teams to enhance platform operations and drive growth. Vina Vina’s earlier role as Merchandise Manager at Blibli.com focused on brand acquisition and sales strategies for pet and renovation categories, while earlier internships involved market research and support for promotional activities. Vina Vina holds a degree from Universitas Gadjah Mada and completed an exchange program in Business Administration and Management at Hochschule Osnabrück.