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Carina Kuhl serves as the President & Chief Operating Officer at Spend Matters since April 2021, leading product development and operational strategies in a rapidly growing environment focused on procurement technology and solutions. Previously, Carina held the position of Chief Product & Innovation Officer at Azul Partners, Inc., where significant marketing strategies were developed to enhance brand awareness. As the Founder of CKConferences, LLC, Carina managed public and private business events, while also directing C-level executive learning programs at Validated Learnings, LLC. Carina's career includes notable roles such as VP of Global Marketing at the International Association for Contract & Commercial Management, Executive Director at Worldwide Business Research, and Director of Exhibitions at IIR Exhibitions, where Carina significantly contributed to portfolio growth and member engagement. Carina holds a BS in Economics & Management and a Culinary Arts Diploma in French Cuisine.