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Adriano Accardo is an experienced business leader currently serving as General Manager for Global Business Solutions at TikTok, managing a team across Southern Europe and driving strategic growth initiatives. Previously, at Google, Adriano held roles including Head of Sales, where a £200M+ business strategy was successfully executed, resulting in a 1000% revenue increase. As a startup advisor at TechItalia, Adriano contributes to the growth of Italian tech ecosystems, while also advising on business strategies for Orbirental as a co-founder. Adriano's educational background includes an Executive MBA from Saïd Business School, University of Oxford, and a Master in Economics from Università degli Studi di Napoli Federico II.