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Shin-Jung Hong, Senior Vice President of Public Relations, joined NLC in February 2013. Managing the agency’s PR team, Shin-Jung creates and drives award-winning PR press campaigns for a diverse range of clients in travel & tourism, food & beverage, entertainment and live theatre, not-for-profits, annual events, and more. Shin-Jung has garnered impactful press coverage in local, national, and international outlets in all verticals including broadcast, online/digital, print media, and social media influencers.

Prior to NLC, she was a Senior Account Executive at Hawkins International PR, where she spearheaded media relations for the agency’s marquee client, Dorchester Collection, and its portfolio of five-star luxury hotels around the globe, as well as Lungarno Collection in Italy, Kiawah Island and XV Beacon in Boston.

Prior to HIPR, Shin-Jung was an Account Manager at ConranPR, where she worked directly with the agency’s Founder on award-winning PR campaigns for the Lake Geneva Region in Switzerland and luxury boutique hotels in St. Lucia. She began her career at Lou Hammond & Associates, working on the agency’s largest accounts at the time, Bermuda Department of Tourism and Great Wolf Resorts nationwide.

Shin-Jung received a B.A. from Hamilton College, double majoring in English and French literature. She has traveled to six continents and over 30 countries (and counting), living in New York City, Paris and Cambridge, MA. When she is not hopping on her next flight, she can be found exploring the five boroughs of the greatest city in the world.