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Naia Bonet is a brand strategist with over 5 years of international experience in 360 strategy planning and execution for multinational companies. Currently serving as a Senior Account Director at THG Ingenuity, Naia leads qualitative research and manages cross-functional projects to deliver growth by incorporating consumer and market trends. In the past, Naia has worked at companies like Amazon, The Estée Lauder Companies Inc., and Ralph Lauren, holding various roles that focus on e-commerce strategy, vendor management, strategic planning, and merchandising. Naia holds a Bachelor’s Degree in Communication from Cornell University and a Master of Business Administration from HEC Paris.