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Mike Cook is an accomplished professional with extensive experience in customer success, sales management, and client care across various industries. Currently serving as the Global Head of Customer Success and Key Account Director at APLYiD since February 2021, Mike has contributed significantly to the company’s biometric solutions. Previous roles include Director of Global Sales at Tradify and Manager of Client Care - Investments at AMP New Zealand, among others. Throughout a career that began in 2006, Mike has held various leadership positions, including Head of Sales & Customer Service at Axis Telecom and Business Outbound Sales Manager at Vodafone New Zealand, demonstrating a steadfast commitment to sales excellence and client satisfaction.