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Paul Brennan has extensive experience in digital marketing, having worked in various roles at companies like Theory, Dr. Martens, Thomas Pink, and Ann Summers. Paul has managed online acquisition strategies, budget deployment, customer retention activities, and affiliate programs. Paul has a strong background in PPC, SEO, and email marketing, and is proficient in analyzing and reporting KPIs using various analytics tools. Paul holds a Master's degree in Management and Marketing from University College Cork and a Bachelor's degree in English and History from the University of Limerick.