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Diego Lucchesi is a seasoned digital marketing professional with extensive experience in managing diverse teams and driving innovative marketing strategies. Currently serving as the Digital Marketing & CRM Manager at Grupo Dass, Diego oversees the digital marketing efforts for well-known brands such as New Balance, Fila, and Umbro. Previous roles include positions at Mastercard Advisors as a Growth Marketing Hacker, Claro Brasil as Digital & Data Coordinator, and several other companies in digital marketing roles, where Diego demonstrated expertise in martech implementation, data analysis, and consumer-focused marketing strategies. Diego holds a Bachelor’s degree in Marketing Communication from Universidade Anhembi Morumbi and is pursuing an MBA in Leadership and Innovation at FGV - Fundação Getulio Vargas.