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Jordyn Jaffer is a highly skilled Senior Salesforce Solution Engineer and Marketing Automation Strategist at Sercante since September 2021, with additional roles as an author for Salesforce Ben and The Spot for Pardot. Formerly, Jordyn served as a consultant and Assistant Director of Student Accounts at Northeastern University, where responsibilities included administering Salesforce and FinancialForce for the Student Financial Services department. Previous experience includes work as a CRM Specialist with the Atlanta Braves, overseeing the implementation of Pardot and administration of Salesforce, as well as roles in client services and academia. Jordyn holds a Graduate Certificate in Business Administration and a Bachelor's Degree in Mathematics from Northeastern University.