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A transformative leader and digital entrepreneur, Joe drives UM’s unique Futureproof approach across its culture, capabilities and client services. Joe is an expert at harnessing first-party data and technology to deliver business results for clients, creating meaningful connections between humans and brands. As US CEO, Joe leads strategy, direction and operations of UM’s largest market, with oversight of clients like USPS, E.J. Gallo, Rocket Mortgage and Zillow, among others. Joe also champions UM’s commitment to Diversity, Equity and Belonging, sustainability, media responsibility and marketplace equity. Joe is dedicated to professional development and giving back to his community through guest lecturing and work with non-profits.