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Alyssa Boger serves as the Vice President of Client Strategy. Through her experience working with organizations of varying size and purpose, she supports the creation of successful, comprehensive fundraising solutions across the donor pyramid. Alyssa’s client relationships are strengthened by her passion for data-informed strategies that inspire new and measured thinking. Alyssa’s expertise lies in omnichannel fundraising, data analysis and insights, comprehensive direct response strategy and execution, and program transitions to relationship fundraising.

Prior to joining Pursuant, Alyssa managed Pepperdine University’s annual giving program. She supported all aspects of the annual fundraising operations: coordinating direct mail and telemarketing appeals, and implementing membership acquisition, renewal, and stewardship strategies.