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Gavin Rivera is a seasoned professional in digital content strategy with extensive experience in the sports industry. Currently serving as Director of Digital Content Strategy for the Las Vegas Raiders since April 2023, Gavin previously held the position of Senior Director of Digital and Social Media at Ultimate Fighting Championship from September 2012 to March 2023. This role involved managing content creation, social media partnerships, and budget management across various platforms, with a focus on global market development and fan engagement. Gavin has successfully led teams across multiple regions, including Japan, China, South Korea, India, Australia/New Zealand, Canada, and the United States. Educational qualifications include a Bachelor of Applied Science in Business Administration and Management from the University of Nevada-Las Vegas, obtained between 2007 and 2010.