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Melissa Fernandez is an experienced marketing and social media professional currently serving as Social Media and Marketing Manager at ATP Tour since January 2022. Previous roles include Social Media Manager and Digital Marketing Manager at Lusso Luxury Travel, and Digital Director at GUADALAJARA OPEN AKRON WTA 1000, where Melissa executed digital strategies and content creation. Additionally, Melissa has held positions as Assistant Coordinator for the FICG Festival Internacional de Cine en Guadalajara, contributing to industry meetings and talent co-production meetings. Earlier experience includes working as an Assistant in the Development Department at Tecnológico de Monterrey and as a Creative Executive at Intercept Entertainment. Melissa holds a Bachelor’s degree in Digital Communication and Media/Multimedia from Tecnológico de Monterrey, complemented by a High School Diploma from the same institution.