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Grant Macfarlane has extensive work experience in the digital marketing industry. Grant founded The-Media-Image in 2008 and served as the CEO. The agency specializes in delivering tailored services across PPC, SEO, programmatic, content, and digital creative. Prior to that, Grant worked at Havas Media as the Head of Search & Centre of Excellence for northern Europe. Grant also held the position of Head of Agency Client Services at Google from 2002 to 2007. Before joining Google, Grant worked as a Client Server Analyst at DoubleClick from 2000 to 2002.

Grant Macfarlane attended Rhodes University from 1996 to 1998, where they earned a Bachelor's degree in Information Systems.