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Nathan Pedwell is an experienced marketing professional currently serving as the Head of Performance Marketing at The Lottery Corporation since June 2022, following a role as Senior Manager in the same field. Previously, Nathan held the position of Executive Digital and Operations Director at Essence from February 2022 until its merger with AKQA Media, where Nathan served in the same capacity from April 2021 to January 2022 after the merger with Ikon Communications. Nathan's earlier roles include National Head of Digital & Technology and Director of Data and Knowledge at Ikon Communications, Marketing Analyst at Wotif Group, Associate Digital Director at Aegis Media, and Digital Media Manager at Mitchell and Partners. Nathan began a career in marketing at ZenithOptimedia as an Account Manager. Academic credentials include an Executive MBA from Quantic School of Business and Technology, a Mini MBA in Marketing from Marketing Week, and a Bachelor of Mass Communication from Queensland University of Technology.