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Sam Trotter is a seasoned digital marketing professional with extensive experience in the hospitality sector. Currently serving as the Head of Digital Marketing at The Indigo Road Hospitality Group since June 2020, Sam has significantly enhanced the company's digital presence, achieving record revenues and growing the email subscriber database by 625% in two years. Prior roles include Senior Marketing & Technology Consultant at Village Hospitality, where Sam completed a comprehensive marketing plan for a large mixed-use development, and Corporate Brand Strategist at Charlestowne Hotels, where marketing strategies contributed to over $60 million in annual revenues. Sam's career highlights feature successful rebranding initiatives, major eCommerce enhancements, and recognition for launching successful hotel divisions. Educational qualifications include a BSIB in International Business from Northeastern University and additional international business studies at NEOMA Business School.