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Annica Conrad has a strong background in marketing and brand development, with extensive experience in the restaurant industry. Annica is currently the Chief Brand Officer at City Barbeque. Prior to this, they served as the Vice President of Marketing at Moe's Southwest Grill and Chief Marketing Officer of the QSR Division at FAT Brands Inc. Annica has also held various executive roles at Global Franchise Group, including Chief Marketing Officer and Executive Vice President, where they oversaw multiple restaurant brands and spearheaded brand repositioning efforts. Before that, they were the Vice President of Brand Development at Home-Grown Industries/Mellow Mushroom and Vice President of Marketing at McAlister's Deli.

Annica Conrad has a Bachelor of Science degree in Marketing from Samford University. Annica also holds a Master of Business Administration (MBA) degree in Economics from the same institution.