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Alex Hanifin serves as the Vice President of Marketing at The Good Crisp Company since September 2017 and has been a Board Member of the WOB Project since March 2018. Previous experiences include serving on the Board of Directors for the Colorado State Fair from November 2021 to February 2023, co-founding Alpine Start Foods, and holding leadership roles such as President and Board Chair at Naturally Boulder. Additional contributions to the community include being a Board Member for the Boulder Open Space Conservancy and the Growe Foundation, as well as a Category Manager at Boulder Brands and a Senior Brand Manager at The Hain Celestial Group. Hanifin's career began at Rudi's Organic Bakery as a Marketing Manager, focusing on new products and innovation.