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Kelley Hayes is a seasoned professional in digital media and marketing effectiveness, currently serving as Senior Manager at Colgate-Palmolive since November 2020, following previous roles within the company in various managerial positions. Prior experience includes roles at PHD and Nielsen, where Kelley managed teams and conducted extensive analytics in the luxury automotive and consumer healthcare sectors. Notable contributions include the development of quality assurance processes for media reporting and optimization strategies for multiple brands. Educational background includes a Bachelor’s degree in Marketing and a miniMBA from Miami University. Kelley is known for strong communication skills and a creative approach to insights generation, with a proven track record in stakeholder collaboration and project management.