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Melanie brings over 25 years of experience in branding for both BigCos and startups. Her positivity is infectious, as she is frequently encouraging teams to overcome barriers in pursuit of truly breakthrough ideas. Her mindset of constant evaluation ensures teams that they are always innovating their processes for efficient success. She realized she had a knack for consumer empathy and customer experience due to her experiences managing the IBM Exhibit at Epcot. Through her acute attention to detail, in addition to her research background, she enables teams to dive deep into pain points and pull out valuable insights.