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Kim Ruiz is currently the Director Negocio Digital - CDO at Etailers Ecommerce S.L., where they oversee a team responsible for providing digital strategy, marketing, and business analytics services to B2B and B2C clients in the retail sector. They also hold various roles as a consultant, professor, and partner in different companies related to ecommerce and digital marketing. With a background in telecom engineering and various business degrees, Kim Ruiz brings a wealth of expertise to the digital business world.