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Rob is Bazian and EIU Healthcare Clinical Director, overseeing a team of analysts. He designs projects for clients that apply research evidence to solve decision problems in the healthcare industry. Rob is currently deputy director of the National Institute for Health Research (NIHR) Dissemination Centre, responsible for an innovative process of abstracting and disseminating summaries of worthwhile research relevant to the NHS. He also advises an evaluation centre for health technologies and devices based in Cardiff. He is an adviser on an NIHR panel that identifies research gaps in mental health, learning difficulty and occupational health for future research funding.

Rob earned his medical degree from Guy's Hospital in London before working in general practice in the UK and New Zealand. While enrolled in a Master's degree programme in public health at Auckland University in 2001, Rob became the medical director and senior project manager for the New Zealand Guidelines Group, co-ordinating and managing the development of cardiovascular and other guidelines.

Rob is a member of the Guidelines International Network, and has delivered workshops on developing templates for extracting summary data from economic reviews and adaptation of guidelines. His academic research includes articles published in the BMJ Quality and Safety journal and Health Care and Informatics Review Online.