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Tom Gorton-Clark is a seasoned CRM and email marketing professional with extensive experience in optimizing user journeys and implementing data-driven strategies across various industries. Currently serving as the CRM & User Journey Manager at The Collecting Group, Tom specializes in user profiling and customer roadmaps for the Collecting Cars and Watch Collecting brands. Previous roles include Lead Email Specialist at Moteefe, where Tom streamlined email marketing processes, and CRM Marketing Manager at Bonhams, where Tom migrated to Salesforce Marketing Cloud. Tom has also contributed to organizations such as RSPCA, Jack Wills, MS Society, onefinestay, So So Gay, MyMeds&Me, and Thomas Cook, demonstrating a strong ability to enhance customer engagement and improve marketing automation through innovative strategies and tools.