The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity registered in England and Wales no. 219099. As a charity we will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals.

Non Profit

RSPCA

RSPCA's headquarters in Horsham, United Kingdom

Jo Rowland

Tania Hudson

Emily Tierney

Ray Goodfellow

Tracey Pritchard

The Marketing & Communications Team at the RSPCA is responsible for developing and executing strategies to promote the charity's mission, engage supporters, and enhance public awareness. This includes digital marketing, donor retention, integrated campaigns, and internal communications to ensure cohesive messaging and effective outreach across all channels.

Marketing & Communications Team

The Management and Strategy team at RSPCA oversees the overall strategic direction and operational efficiency of the organization. This team ensures alignment across key functions such as legal affairs, veterinary services, income generation, advocacy, and policy implementation to effectively prevent cruelty, promote kindness, and alleviate animal suffering. They also focus on optimizing performance, managing risk, enhancing customer experience, and leveraging business intelligence and IT solutions to support the organization's mission.

Management and Strategy

The RSPCA Management Team oversees various strategic and operational aspects of the organization. This includes developing and sourcing products for charity trading, managing special events, ensuring efficient retail operations, handling legal cases related to animal cruelty, safeguarding data protection, producing digital content, optimizing supply and demand, and shaping organizational policies.

Management Team

The Human Resources & Development team at RSPCA focuses on recruiting and retaining top talent, managing employee relations, enhancing organizational culture, and spearheading professional development initiatives. They ensure the smooth operation of HR systems, foster employee engagement, and support the personal and professional growth of staff to further the charity's mission of preventing cruelty and promoting kindness to animals.

Human Resources & Development

The Partnerships and Corporate Relations team at RSPCA works to develop and manage strategic relationships with corporate partners and branches. They aim to secure funding, support collaborative initiatives, and promote the organization's mission to prevent cruelty and alleviate suffering of animals.

Partnerships and Corporate Relations

The Product Management and User Experience team at the RSPCA is responsible for developing and optimizing the organization's digital platforms, primarily focusing on the Salesforce CRM system. This team enhances user engagement and operational efficiency by conducting user research, improving user interface designs, driving conversion rate optimization, and managing product development. They ensure that the digital tools align with the RSPCA's mission to prevent cruelty, promote kindness, and alleviate animal suffering.

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RSPCA

Org chart

Teams

Marketing & Communications Team

Management and Strategy

Management Team

Human Resources & Development

Partnerships and Corporate Relations

Product Management and User Experience

Offices

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RSPCA

Org chart

Teams

Marketing & Communications Team

Management and Strategy

Management Team

Human Resources & Development

Partnerships and Corporate Relations

Product Management and User Experience

Offices

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