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Weslene Orwoba is a seasoned marketing professional with extensive experience in leading brand strategy and communication across various organizations. Currently serving as a Senior Marketing Manager at The Coca-Cola Company since July 2024, Weslene focuses on local relevance and the implementation of marketing plans within the Stills category. Previous roles include Manager, Brand and Marketing for M-PESA at Safaricom PLC, where Weslene led brand strategy and communication for mobile money products, and Manager, Marketing and Communication at mGURUSH Mobile Money, focusing on customer acquisition and retention strategies. With a solid foundation in brand and marketing campaigns developed at Capwell Industries Ltd and BURN Manufacturing USA LLC, as well as marketing communications at Bidco Africa and Equity Bank Limited, Weslene's expertise is complemented by advanced education in communication and marketing from recognized institutions.