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Simone Pieters possesses extensive experience in market research and insights, currently serving as Insights Lead for Sauces Europe & Pacific Developed Markets at Kraft Heinz since May 2019, following roles as Insights Lead for Continental Europe and Commercial Category Lead. Prior experience includes serving as Director of Operations at Ipsos NORM and Research Director at Oxyme, where management of Oxyme's integration into Metrixlab occurred alongside product portfolio development in social media research. Simone also has a significant tenure at MetrixLab, holding various roles including Research Team Leader for Spain & France, Senior Research Manager, and Research Manager, focusing on national and international research projects across diverse industries. Early career experiences as a Junior Strategist and Junior Consultant, combined with academic qualifications, including a Master’s and Bachelor’s degree in Marketing Management and International Business Administration respectively from Rotterdam School of Management, further underscore Simone's expertise in the field.