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Javier Meza has a wealth of experience in marketing and brand management, having held various leadership positions at The Coca-Cola Company in different regions. Currently serving as the President of Marketing & Europe CMO, Javier has also been involved in co-founding EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans across digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugos Del Valle-Santa Clara.