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Holly Lackey has extensive experience in marketing and licensing within the toy and consumer product industries. Currently serving as the Director of Marketing & Licensing for UK & Europe at Basic Fun! since November 2019, Holly manages commercial goals and strategies for Amazon in the region. Prior experience includes the role of Head of Licensing & Partnerships at Moshi, where market opportunities were analyzed for launching a consumer product program. Holly also held the position of Division Head and Senior Marketing Manager at Flair Leisure Products PLC, overseeing a significant portion of business turnover. Additional roles include Non-Executive Marketing Director at Artfull Splodgers, Brand Marketing Manager for the Crayola Division at Vivid Imaginations, and Brand Manager at Tomy.