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Ivy Crawford is a seasoned marketing professional with extensive experience in various leadership roles at The Coca-Cola Company and pladis Global. Since December 2017, Ivy has held multiple senior director positions within The Coca-Cola Company, including Senior Director Integrated Execution and Senior Director Channel Strategy for Europe. Previous roles encompass Head of Shopper Marketing and Category & Commercial Director for Western Europe. Ivy's career also includes pivotal positions such as Head of Marketing for Global Customers and Category Planning Manager, as well as significant experience in major events like the London 2012 Olympics. Ivy holds a BA (Hons) in Marketing from the University of Northampton, obtained between 2000 and 2003.