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William Chung serves as Vice President of Strategy at Burberry, focusing on global corporate strategy since 2024. Additionally, William currently holds a position as a Board Member and Non-Executive Director at The 7 Virtues Beauty Inc. Prior to these roles, William was a Principal at The Boston Consulting Group from 2018 to 2024, specializing in the fashion, luxury, consumer products, and retail sectors in London and Toronto. Significant previous experience includes director roles at SEPHORA, overseeing eCommerce merchandising in Canada and developing merchandising strategy across North and South America, along with a directorial role at LVMH. William's extensive career began at Procter & Gamble, where various positions included Category Brand Manager across numerous product lines. William earned an Hon. BBA in Business Administration from Wilfrid Laurier University.