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Reuben L. has a diverse work experience spanning several industries. Reuben is the Founder, Co-Owner, and Director of Thaba Eco Hotel since 2000. Reuben also holds the position of Executive Director at Homemakers Media Holdings, starting from 1992. Reuben L. is the Director of Tentacle Properties since 1999. Recently, they became a Filantropist at the 3241 Foundation in September 2021. Additionally, Reuben L. is the Co-Founder, Co-Owner, and Director of Stone Rivers Arch, which they established in 2003. Reuben is the Founder, Owner, and CEO of Exaltation Records since 2000. Reuben L. is the Co-Founder of KUBiC - Kliprivier Urban Bio Diversity Corridor, starting in October 2012. Reuben also served as a Co-founder Executive Committee Member at KlipSA from January 2009 to October 2016. Lastly, Reuben L. co-founded SOJO BUSINESS AND TOURISM in 2002 and remained involved until October 2015.

Reuben L. attended Hoerskool Die Fakkel from 1982 to 1986, completing high school with no specified degree or field of study. Later, from 1987 to 1991, they pursued a Bachelor of Arts Honors degree in Communication & Marketing at the University of Johannesburg.