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Alexandra Begin has extensive work experience in marketing, communications, and management roles. Alexandra is currently serving as the Senior Director of Marketing at Tennis Canada since June 2022. Prior to that, they were the President of Alexa conseils from July 2021 to May 2022. Alexandra has also held senior director positions at Nestlé Nespresso SA, where they developed marketing strategies and managed digital campaigns from March 2020 to June 2021, and at TELUS, where they were responsible for communication, marketing, and digital strategies from April 2017 to August 2019. Alexandra has also worked as an Account Manager at ZIPCOM, an Account Executive at Espresso, and a Consultant at Cossette. Alexandra's expertise includes brand development, strategic planning, budget management, and team leadership.

Alexandra Begin pursued their education at UQAM | Université du Québec à Montréal. From 1996 to 1999, they obtained a Bachelor's degree in Political Science. Subsequently, from 1999 to 2001, they pursued another Bachelor's degree in Communication / Public Relations. Throughout their career, Alexandra Begin further enhanced their skills by obtaining additional certifications. In December 2017, they completed a Leadership now program at McGill University, followed by a Certification in Digital Strategy from Adviso in January 2022.