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The Marketing and Sales Team at Tennis Canada is responsible for driving revenue and promoting tennis across the nation. This team develops and executes marketing strategies, manages content creation, and oversees ticket sales and service for premier tennis events like the Rogers Cup. They collaborate with corporate partners, enhance fan engagement, and leverage digital marketing to support Tennis Canada's mission of growing the sport. Through innovative campaigns and strategic promotions, they aim to elevate the profile of tennis in Canada and maximize attendance and participation in events and programs.