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Simon Mathews is an accomplished professional with extensive experience in digital strategy and customer experience design. Currently serving as VP of Experience at Tendo Communications since October 2023, Simon previously co-founded and led strategy at PointOne Digital, a boutique consultancy focused on enhancing customer experiences. Notable roles include Chief Strategy Officer at Extractable, where Simon led digital strategy and user experience design, and SVP at Bite Communications, driving digital initiatives for major clients like HP and Tivo. Earlier in the career, Simon held key positions at Isobar, Molecular, and Ion Global, specializing in digital strategy and client management for high-profile brands. Educational background includes a BSc (Hons) in Mechanical Engineering from the University of Southampton.