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Phil Knudson is an accomplished marketing professional with extensive experience in customer lifecycle management and marketing strategy within the telecommunications sector. Currently serving as the Manager of TELUS Mobility Customer Lifecycle Marketing, Phil oversees a team responsible for churn reduction and revenue growth, demonstrating strong P&L management skills. Previous roles include Team Manager for Koodo Value Management and Senior Marketing Manager focused on churn management, where Phil successfully developed retention strategies and cross-functional processes. Prior to TELUS, Phil held key marketing positions at ASUS, enhancing brand visibility and market share through strategic product launches and marketing development fund management. Phil holds an MBA in Marketing and Strategy from Queen's University and a Bachelor's degree in Management and Organizational Studies from Western University.