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Alexandra Best is a seasoned marketing executive with extensive experience in the healthcare and technology sectors. Currently serving as the Director of Marketing & Strategy at TELUS, Alexandra is focused on improving access to high-quality mental healthcare in Canada. Prior roles at TELUS Santé include leading marketing for mental health clinics and patient engagement initiatives. Alexandra has also held pivotal positions at Mulgrave School, RewardStream, and various other organizations, including establishing a successful marketing communications firm. With a strong educational background in English and technical communication from esteemed institutions, Alexandra's expertise encompasses corporate communications, brand development, and thought leadership within the healthcare landscape.